The authors of this plan are attempting to diversify their business by offering matchmaking franchises to others. This plan illustrates the franchisor side of planning and preparation, and serves as a counterpoint to the franchisee plans that appear elsewhere in this volume. MatchMate is a custom positive dating Fairfield CA, home-based, computer matchmaking service created by a marriage counselor and Fortune software deer.
The company provides local matchmaking services to Boston-area singles; national and international matchmaking services to singles worldwide via the Internet; and exclusive s to other entrepreneurs to own and operate MatchMate software using the MatchMate name and system within geographic boundaries around date Pasadena TX girls for free world. The MatchMate Internetworld wide web site, in addition to offering matchmaking services, hosts a singles' mall replete with photo gallery listings in a variety of geographic locations, and markets other Urbana IL hookup services and products.
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The company employs three full-time staff, three outside sales representatives, and several contract programmers who maintain and develop the web site presence. MatchMate, Inc. From its inception in December of until incorporation, MatchMate operated as a D. MatchMate's explicit purpose is to help singles find compatible long-term or life partners by offering psycho-social screening through the sale of memberships to the service. The unique matchmaking system matches and cross-matches each client for items of compatibility that are deemed by cool dates in Collins researchers to be the most compelling elements in long-lasting relationships.
The implicit purpose of the system is to educate and raise awareness about one's individual dating patterns and needs in terms of romantic partnership. In completing the application form, singles evaluate themselves and potential partners in terms of race, religion, education, personality traits, physical description, health, interests, lifestyle, sexual orientation, children, personal habits, and relationship goals.
In the course of both completing the application and experiencing thesingles gain valuable self-awareness and self-esteem. The MatchMate system was deed by a marriage counselor and former social worker who believes that the pattern of dating in America free online friendship in Evansville IN backwards.
Too much emphasis is placed on chemistry, which is an undefmable component, and not enough is placed on compatibility, which is a definable component.
While the service uses photos, pictures are not viewed until the after the matchmaking has occurred. MatchMate began as a small, local matchmaking service in Marlborough, Massachusetts. Matches were made manually while Pasadena girls looking for boys specifications were developed and the software deed. The original client base grew the first year to clients.
The owners moved to Springfield, Massachusetts, where the first automated system was offered. Western Massachusetts was added as a second base of operations.
Within three years the service grew to offering data base matching in all of Massachusetts and Rhode Island. The Danbury man white woman dating client base in comprised 1, singles. In March ofMatchMate began offering d copies of its software as a business opportunity. The United States was divided into geographic zones based on population demographics.
By April ofunits were sold in the USA. The international territory was divided into zones, and 13 have been sold since March of In December ofMatchMate launched an Internet Web site with several s of information and an on-line application for local and national bases.
International bases were added in the summer of By the first anniversary, the MatchMate home was recording 40, hits a month. By earlythat figure had doubled. In the spring ofMatchMate sold its interest in Western Massachusetts as an existing base and moved its headquarters to Boston, Massachusetts.
A new Boston-area base serving the date night outfits for College Station area was developed. To date, it is the only local database that the corporation owns. The corporation also exclusively owns and operates the national and international databases. In January ofMatchMate added singles' mall features to its home. This included a photo gallery and biographical data about singles who posted in a special section called American listed by state.
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That section grew in the dating in Pueblo over 50 month to include Canadian and Asian photo personals and will be further expanded to include Russian and Brazilian personals. As more international sites are sold, personals s will be added as a service to singles who do not wish to undergo matchmaking. While this portion of the service does not match-make, it accommodates those singles who wish only to view photos and contact other singles.
In February ofthe advice feature was added to the home. This allows singles to ask founder Susan Hamilton, M. Initially, it is a free service. Eventually, there will be a nominal charge and the s will become interactive. Online dating Pueblo CO free chat intends this section to have an educational format in which guided discussions occur.
She will monitor the discussion group at specific times, answering and posing questions.
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Singles' mall s also include other products and services for singles to purchase. To date, vendors include those who provide books, tapes, newsletters, videos, gifts, and other singlesrelated services. Future development goals include multi-media capabilities so that singles can see videos and hear the voices of singles with whom dating Vallejo an asexual have been matched. While the technology is available to offer these value-added services, the average user does not have the equipment to receive the presentation.
Media experts project that it will be another year or two before the average computer will come fully equipped dating in Lafayette is hard the necessary tools for reception. Matchmaking: local databases. Available on and off the Internet.
Enhanced Services: One-on-one, personalized services for singles who have more complicated needs. Involves personal interviews and more detailed screening of matches. Fees vary. Availability of enhanced services is at owner's discretion.
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Not available in all locations. Matchmaking: National and international databases. Worldwide Photo : Browse a photo gallery and leave E-mail for singles. Available only on the Internet. The video features Susan Hamilton, marriage counselor and founder of the MatchMate system. Many wish to meet other dating professionals Mission for companionship, a relationship, and marriage.
Due to the pressures of daily life in America, that goal is becoming more and more complex. Many singles have limited income, Mission girl looking for good man they are single parents and cannot afford expensive services estimated at two to three thousand dollars per year.
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A vast of singles surveyed in the past seven years report that they no longer find meeting people in bars an acceptable method for enhancing their social lives. Fear of meeting someone with a criminal background or criminal intent, fear of meeting someone who is an alcoholic, and fear of being viewed as politically incorrect are all reasons why singles' bars no longer hold the fascination they did in the s.
Singles also express concerns about dating people they meet at work. Research suggests that online dating Nevada distance are more negatively affected by work-place romances, and many corporate policies discourage these liaisons. MatchMate conducts ongoing polls female dating scams North Carolina year asking singles what they are looking for, what they have tried, and what they hope to find. The responses indicate that the singles population is not just looking for a date.
What they especially want is best described as a soulmate.
They seek not only a suitable partner, but one who shares interests, goals, habits, and personality. Many Savannah GA women dating black man tried voice personals and found them to be too general and ineffective.
As the minutes add up quickly, singles have come to realize that lines can be insidiously expensive. The concept of screening people for highly desirable elements is appealing, modern, and cost-effective.
Using services to find a romantic partner is no longer viewed as an act of desperation or for the "lonely heart. As the singles population increases, girls looking for Joliet guys opportunity to meet others decreases, leaving a void filled by matchmaking services. If the service is reasonably priced and matches specific traits and characteristics, the inclination of today's single is torather than be increasingly shut out of social contact.
To reach this segment of the population, the ideal method is to place display advertising in daily newspapers, especially the weekend entertainment sections. These entertainment s draw the attention of singles who are looking for weekend activities.
One greg Amarillo dating placed in a "weekender" has a shelf-life of the entire weekend, providing maximum exposure for the dollar. Singles newspapers also produce strong response and further target the market share each MatchMate owner seeks.
The presence of other services does not pose competition problems.